I'm Yoan Dherat
Digital Marketing Specialist
ABOUT ME
Hi there! I'm a 32 years-old French native based in Italy with a post-graduate qualification in Business and Marketing.
I am a passionate Marketing Specialist with 7+ years of experience in Marketing. Marketing supports my capacity of being a long-term visionary person who can think about how to bring the company forward to its audience. Next to being a strategist, I can follow the trends and touch at analytical aspects. The digital landscape is a continuously evolving environment that needs constant updates and questioning, this helps me to keep on learning every day.
I'm currently looking for new challenges in Marketing, Digital and E-commerce fields.
For any collaborations or further information, please contact me.
EXPERIENCES
May 2022 to present / Lugano (Switzerland)
Digital Marketing Specialist
AC Cars
Car Manufacturer
Leading the digital activities of a luxury car brand after several years of no activity and promoting the launch of a new vehicle.
- Developed, planned, and executed the online Marketing Strategy
- Generated new Qualified Leads and news clients through new acquisition channels
- Increased the qualified traffic on the website by creating Sales funnels and using SEO best practices
- Social Media account management; growth of a Facebook page
- Created, managed and optimized the marketing campaigns on paid media Facebook Ads and Google Ads including budgeting, executing and reporting the performances
- Created a database of emailing subscribers and sent a monthly newsletter
March 2021 - Frebruary 2022 / Como (Italy)
Sales and E-commerce Specialist
QRP International
Trainings and certifications provider
- Lead generation using multi-channel funnels from external marketplaces to the landing pages
- Managing a customer portfolio; B2B and B2C clients daily through 160+ courses
In less than one year I made a turnover of 250 000 euros
- Segmentation of clients and prospects to provide them optimized content with emailing campaigns
February 2020 - February 2021 / Remote
E-commerce and Digital Marketing Freelancer
Freelance
-Content writer; copywriting 7+ SEO friendly articles per week for blogs and social media platforms
-Translating content for local SEO optimization
-Graphic designer: content creation for social media
-Market research & benchmark; creation of 10+ persona selection for new market studies
February 2017 - February 2020 / Cluj Napoca (Romania)
Founder and Marketing Manager
Boozy Delivery
Digital platform specializing in on-demand alcohol delivery
Import and distribution of French drinks
-Creation/implementation of the offline and online Marketing Strategy including Social media ads campaigns, online promotion and sales and lead them
-Creation the e-commerce platform « boozydelivery.ro » built on a CMS platform
-Optimization of the User Interface (UI) & User Experience (UX) to improve the conversion rate and analysing the sales data to increase the average basket by 60% in 2 years
-Creation of marketing content for digital and print supports: brochures, flyers, banners, catalogue of products, video presentation, newsletters
-Partnerships with local players to generate new leads
-Operational Management (+100 deliveries/month)
-Participation in local business events (speeches and presentations) and national business events (Rank 2 - Innovation Prize 2017 - French Chamber of Commerce Romania)
-Event management for a private function for +200 attendees
February 2018 - October 2018 / Cluj Napoca (Romania)
Customer Relationship Team Manager
Sykes
Business Process Outsourcing company - Huawei account
-Supervising a customer support service hotline team (15 agents) by scheduling the staff according to the resources needed to handle the workflow (requests from social media and websites, inbound calls, processes training etc.)
-Qualitative and quantitative analysis to provide performance reports by country (France, Switzerland, and Belgium)
-Manage stakeholders expectations through a set of KPIs: response time, first call resolution, customer satisfaction, average resolution time, number of emails handled
September 2012 - August 2014 / Clermont Ferrand (France)
Marketing and Communication officer
Michelin
Tire manufacturing company
-Carried out web-marketing research & benchmark for the online shops of the group, analyze competitors qualitatively in order to propose new ideas and new strategies
-Creating a new intranet tool for worldwide communication teams and coordinating the integration by the developers
-Assisting internal clients across departments with the content creation for merchandising and advertising
-Define seasonal merchandising calendar for the show-rooms rotations of the official store
July 2010 - January 2016 / Vichy (France)
Volunteer Fireman
Hard skills
KEY SKILLS
Marketing Strategy
SEO Strategy
Google Ads Search
Google Analytics
Building e-commerce website
CMS, Wix, Shopify, WordPress, WooCommerce, HTML basics
Social Media management, Facebook, Instagram, YouTube
Emailing, Newsletter, Mailchimp
Graphic design
Photoshop; Illustrator; InDesign; Canva
Creation of web and print support
Pack Office, Excel, Word, PowerPoint
Team Management
Team Coordination
Event organization
Recruitment
B2b / B2C Relationship management
Soft skills
Good listener
Self-starter
Long term visionary
Taking and receiving feedbacks
Attention to details
Project management skills
Languages
French - C2
English - C1
Italian - B1
Romanian - A2
Spanish - A1
CERTIFICATIONS
2022
Google Ads Search Certification
Google Digital Academy (Skillshop)
2022
IAB Digital Marketing and Media Foundations Certification
Google Digital Academy (Skillshop)
2022
PRINCE2®
PeopleCert
EDUCATION
2012/2014
Blaise Pascal University, Clermont-Ferrand (France)
Bachelor Degree in Communication
2009/2012
ESCO Wesford - Business and Management School, Clermont-Ferrand (France)
MBA Business Development Manager - Marketing/Communication
